The reserve's buildings nestled in the forest, with mountain ridges in the background, in late-afternoon light

33 animals that can never return to the wild.

Victims of trafficking, hunting, road accidents, and abuse. Today they live in an Atlantic Forest reserve permanently protected under Brazilian law — and the operation depends entirely on donations.

By the numbers

6.19 haof permanently protected reserve
7natural springs on site
33permanent residents as of July 28, 2026
67species authorized by Brazil's federal and state environmental agencies

R$4,728 comes in every month, recurringly. R$8,000 goes out — and that's without veterinary care, medication, or a salary for the one person who runs it all.

The founder

From luxury hospitality to a simple life among the forest and its animals

Wdson Brum traveled the world with an international career at the Four Seasons Hotels and Resorts group, living in countries including Russia, France, Spain, Mexico, and the United States, and developing projects in many more around the world. In 2018 he chose to trade hospitality for a simple life close to nature: he left the fast-paced life behind to dedicate himself to conserving the Atlantic Forest and its wildlife.

Today he single-handedly cares for the reserve's 33 resident wild animals — most of them direct victims of human violence: hunting, road accidents, electric shock, burns, illegal captivity, among others. None can be released back into the wild. The reserve is the last possible address for them.

When we asked whether he would agree to be the face of the reserve's communications, his answer was direct:

“Yes. Completely. This project is deeply rooted in my own personal story.”— Wdson Ferreira Brum, founder
Portrait of Wdson Ferreira Brum in a checked blazer, from his hospitality career
Wdson Ferreira Brum, seen in profile, filling a wooden feeder for the reserve's animals in the forest, in sunlight
Wdson filling a feeder in the forest — the daily feeding routine for the reserve's animals.
Wdson Ferreira Brum looking up at a large tree in the reserve forest

Credibility

Protected by law, permanently

The Reserva do Tico-tico is a Private Natural Heritage Reserve (RPPN) permanently recorded on the property's land title — the protection is bound to the land, not to its owner. The wildlife-keeping facility is authorized by Brazil's federal and state environmental agencies. Full documentation is available on the Transparency page.

For companies

Three sponsorship tiers, with real benefits

From a logo in the footer to an annual technical visit with the founder — explore our corporate sponsorship tiers.

R$4,728 comes in a month. R$8,000 goes out. The founder draws no salary.

Mogli the ocelot at the round window of the enclosure built for him